Using your employer brand to attract top Cloud & IT Infrastructure candidates

For IT Solutions & Services Providers who want to attract the best Cloud & IT Infrastructure candidates on the market, they need to think about more than simply the salary bracket of the role.

With the battle for top talent growing stronger by the day, businesses wanting to build the best teams in the industry must think about recruitment more holistically.

To this end, your employer brand is your ticket to finding talent which not only fits your business from a technical standpoint but a cultural and personality fit also.

Our Co-Founder Tim Davey tells us why your employer brand is so important to attract top Cloud & IT Infrastructure candidates and what you can do to enhance its potential:

“In the recruitment process, as with many other areas of business, your employer brand is vitally important in attracting top Cloud & IT Infrastructure talent.

If you have a great employer brand you’ll attract a better quality of candidate and a better stream of talent as well as increasing the authority of your brand in the market.

There are many things which affect the quality and performance of your employer brand:

The content you produce
Vendor relationships
Vendor mix
Career development
Employee training
Stability and growth of your business
Leadership
Company vision and objectives
Branding
Product sets
Culture & values

On top of all of those elements, the most important factor in the performance of your employer brand is how you deal and communicate with people.

Your recruitment and hiring strategy is needs to be communicated well internally, and offer a fantastic experience to prospective candidates wanting to join your business.

How fast you can act during the hiring process will help to strengthen your employer brand to candidates in your recruitment pipeline.

You absolutely want a reputation as a slick organisation, not only to your customers but to potential hires also.

And long drawn-out recruitment process is not ideal to achieve your business objectives.

You also want to impress people at InfraView.

Of course this goes without saying, but you should employ strategies to always leave candidates impressed with your opportunity even if they’re not quite right for your business.

This goes for your feedback as well.

No feedback or feedback lacking in detail will leave candidates unsatisfied and subsequently make them more likely to accept a role elsewhere.

If you get your recruitment strategy right, you will hire the right people for your organisation.

The standard and characteristics of the candidates you attract will affect your employer brand greatly.

By working on those key areas of your hiring process, you are more likely to find the right people at the right time and so position your employer brand in the most appropriate way in the market.”